Kentucky Fried Craven has rolled out a blockchain airplane pilot program across the Center East aimed at improving digital ad and media buying.

KFC Middle Eastward expects the blockchain-powered platform to ensure greater transparency in the ad supply chain, news publication AMEinfo reported on Apr 29. By deploying the platform, the company also looks to address issues like security and privacy of advertisers, publishers and consumers.

Making ads data transparent on a shared database

The pilot aims to testify how blockchain tin help improve information processing, increment the brand's visibility and penetration, and optimize advertisement revenue. Additionally, KFC hopes to resolve whatever fraud issues by using a shared blockchain-based database, where information near all ads delivery and placement is seen, shared and updated on a real-time ground.

Ozge Zoralioglu, main marketing officer at KFC, Yum! Brands, said:

"KFC can at present benefit from enhanced visibility of real-time data and the most updated insights – all with total conviction that information is authenticated, tamper-proof and hence credible."

Fast nutrient restaurants experiment with cryptocurrencies

KFC has previously experimented with emerging technologies like cryptocurrencies. Back in 2022, KFC Canada introduced a new menu item, the Bitcoin Bucket, that customers could purchase exclusively with Bitcoin (BTC).

Post-obit KFC's instance, American fast-food chain Church's Chicken started accepting payments in cryptocurrency Dash (Dash) at its all x eating house locations in Venezuela, at the time.

Burger King is also known as ane of the starting time international fast-nutrient chains to accept Bitcoin as a means of payment. Visitors were reportedly able to buy burgers with crypto back in 2022 at kingdom of the netherlands branch of Burger King. Afterward, the German branch of Burger Male monarch began accepting Bitcoin on its website and mobile app.

Yet, Burger King somewhen restaurants stopped accepting Bitcoin and announced that the digital currency payment initiative was just a temporary promotional campaign.